CMI canned food promotional campaign in US

2-20-2013: FoodNews www.agra-net.com

THE US Can Manufacturers’ Institute has set up Cans Get You Cooking, a campaign promoting the consumption of canned food.

The campaign will kick off this month – February being designated National Canned Food Month – by appearing on national daytime television series, The Chew, and will run for several years. Cans Get You Cooking is broad-ranging – it includes a Youtube channel, pages on social media sites, Facebook and Pinterest, advertising in trade media, and partnerships with in-store dieticians.