Heart of California Harvest Tour 2016
In August we invited Registered Dietitians from all over the country to see PCP’s operations first-hand. The attendees (pictured above with Frank Muller of Muller Ranch, and a few PCP Sales and Field Managers) are well known Bloggers, Supermarket Dietitians, and Foodservice Health Professionals. One of their primary career focuses is in educating consumers about the benefits of Canned Fruits and Tomatoes – something that is very important in our world today. On our two-day tour they were able to visit a Peach Orchard, a Tomato Field, as well as our Woodland and Oroville Canneries. They were able to meet our Family-Farmers and see the day to day activities that go into growing and producing quality canned fruits and tomatoes. Two dinners (at Turkovich Winery in Winters and Ten22 in Sacramento), one Italian lunch (at Pasquini’s in Live Oak), and a fruit parfait snack were created with PCP canned products – showing that ‘field to meal’ can be simple, healthy, affordable, and delicious. Their feedback has been enlightening and we hope to host more tours like this one in the future.
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Focus Group – Dallas 2016
Below are some findings from our annual focus group held in Dallas, Texas – May 2016.
Millennials
This group is eating more canned fruits and tomatoes! They feel that with canned products they can get creative with their dishes. They also realize that it is easier, convenient, and that canned is always around when they need it. They are finding their information online, and using apps to find recipes. This group is also buying a lot of Organic.
Moms
Moms are aggressively reading labels. They are searching for products that have a clean, short and simple ingredient list. They would rather buy Private Brand Organic products than branded conventional. They are very worried about BPA and would like a universal symbol for “Non-BPA Packaging”.
Foodservice Professionals (Chefs, Healthcare, Schools)
Low sodium and low sugar is important to them. They like to use canned fruits that are ‘versatile’ and they want to use them in as many dishes as possible. They like to use individual packages (Fruit Bowls). BPA is a concern for them because their student’s parents are asking about it. What is on the label is important to them and they like the idea of knowing that their product is from California. Not enough of them know that most cans now have eradicated BPA use these past three years.
Canned Fruit and Tomato Call-Outs
Below are some of our current call-outs to use on labels and marketing materials. Spread the word!
Canned Tomatoes and Canned Fruit
Gluten Free • 100% Recyclable Container • Sustainable Packaging • Time Saving • More for Your Money • Affordable • High in Antioxidants • Colored Pull Top Lids • Picked and Packed at the Peak of Freshness • Ready to Eat • Vegetarian • Reduce Food Waste • No Trans Fat • Fat Free • Kosher OU • Convenient •
Enjoy Year Round • No Preservatives • Supplied by Family Farms • Non GMO
California Cooperative
Family Farmer Cooperative • Established 1971 • Grown in California • Grown by Family Farmers • Sustainable Practices • Dedicated to Private Brands • Local to the West Coast • Grown in the USA
Canned Tomato Products
Cooked tomatoes have a high amount of lycopene • Antioxidant Protection • Fresh Steam Peeled Tomatoes (Peeled Products) • Field to Can in 5 Hours
All Canned Fruit in Juice
Endorsed by Fruits & Veggies – More Matters • Nutritional Content Comparable to Fresh Peaches • Higher in Vitamin C, E, and Folate than Fresh Peaches
14.5 – 15 oz Canned Fruit and Canned Tomatoes
• Pull Top Lid for Easy Opening
• BPA Free Inner Can Lining Approved Claims:
“BPA Free Can Lining” or “BPA Free Lining (Coating)”
“Non-Epoxy Can Coating (Lining)”
“The inner lining of this can was produced without BPA”
Meet Tony Turkovich
The Button and Turkovich Ranch located in Winters, California, was established by the Button family in the 1850’s. The ranch is currently run by Tony Turkovich and his son, Michael Turkovich. They grow various organic and conventional fruits and vegetables including tomatoes, prunes, walnuts, wine grapes, oranges, seed crops and herbs. Tony’s other son Christopher, and his wife Luciana, run the Turkovich winery in downtown Winters. Tony’s favorite part of farming is watching plants and trees grow and produce bountiful crops that are good tasting and healthy for society. The goal of the ranch is to provide quality, nutritious food at a price that all can afford while doing it in a manner that sustains and improves the soil and environment for future generations.
Tony has been partnered with PCP since the early 1980’s; he enjoys sharing the same long term philosophy with PCP employees and management and together meeting the challenges of business in California.
To read more, please visit pacificcoastproducers.com
New Items
Retail
• Steam Peeled Tomatoes
• Taco Ready Mix
• Salad Ready Tomatoes
• Tri-Colored Tomatoes
• Coconut Water Fruit Bowls
• Organic Canned Fruits
• Organic Canned Tomatoes
• 4oz Salsa Bowls
Foodservice
• Organic Tomatoes
• Tomato Pouches
• Extra Light Syrup Fruits
• 4oz Salsa Bowls
• Salad Ready Tomatoes
