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Summer 2016

Tour Group Picture

Heart of California Harvest Tour 2016

In August we invited Registered Dietitians from all over the country to see PCP’s operations first-hand. The attendees (pictured above with Frank Muller of Muller Ranch, and a few PCP Sales and Field Managers) are well known Bloggers, Supermarket Dietitians, and Foodservice Health Professionals. One of their primary career focuses is in educating consumers about the benefits of Canned Fruits and Tomatoes – something that is very important in our world today. On our two-day tour they were able to visit a Peach Orchard, a Tomato Field, as well as our Woodland and Oroville Canneries. They were able to meet our Family-Farmers and see the day to day activities that go into growing and producing quality canned fruits and tomatoes. Two dinners (at Turkovich Winery in Winters and Ten22 in Sacramento), one Italian lunch (at Pasquini’s in Live Oak), and a fruit parfait snack were created with PCP canned products – showing that ‘field to meal’ can be simple, healthy, affordable, and delicious. Their feedback has been enlightening and we hope to host more tours like this one in the future.

New and improved website! Visit us at












Focus Group – Dallas 2016


Below are some findings from our annual focus group held in Dallas, Texas – May 2016.


This group is eating more canned fruits and tomatoes! They feel that with canned products they can get creative with their dishes. They also realize that it is easier, convenient, and that canned is always around when they need it. They are finding their information online, and using apps to find recipes. This group is also buying a lot of Organic.


Moms are aggressively reading labels. They are searching for products that have a clean, short and simple ingredient list. They would rather buy Private Brand Organic products than branded conventional. They are very worried about BPA and would like a universal symbol for “Non-BPA Packaging”.

Foodservice Professionals (Chefs, Healthcare, Schools)

Low sodium and low sugar is important to them. They like to use canned fruits that are ‘versatile’ and they want to use them in as many dishes as possible. They like to use individual packages (Fruit Bowls). BPA is a concern for them because their student’s parents are asking about it. What is on the label is important to them and they like the idea of knowing that their product is from California. Not enough of them know that most cans now have eradicated BPA use these past three years.


Canned Fruit and Tomato Call-Outs

Below are some of our current call-outs to use on labels and marketing materials. Spread the word!

Canned Tomatoes and Canned Fruit

Gluten Free • 100% Recyclable Container • Sustainable Packaging • Time Saving • More for Your Money • Affordable • High in Antioxidants • Colored Pull Top Lids • Picked and Packed at the Peak of Freshness • Ready to Eat • Vegetarian • Reduce Food Waste • No Trans Fat • Fat Free • Kosher OU • Convenient •

Enjoy Year Round • No Preservatives • Supplied by Family Farms • Non GMO

California Cooperative


Family Farmer Cooperative • Established 1971 • Grown in California • Grown by Family Farmers • Sustainable Practices • Dedicated to Private Brands • Local to the West Coast • Grown in the USA

Canned Tomato Products

Cooked tomatoes have a high amount of lycopene • Antioxidant Protection • Fresh Steam Peeled Tomatoes (Peeled Products) • Field to Can in 5 Hours

All Canned Fruit in Juicefveggiesnb

Endorsed by Fruits & Veggies – More Matters • Nutritional Content Comparable to Fresh Peaches • Higher in Vitamin C, E, and Folate than Fresh Peaches


14.5 – 15 oz Canned Fruit and Canned Tomatoes

• Pull Top Lid for Easy Opening

• BPA Free Inner Can Lining Approved Claims:

“BPA Free Can Lining” or “BPA Free Lining (Coating)”

“Non-Epoxy Can Coating (Lining)”

“The inner lining of this can was produced without BPA”

Meet Tony Turkovich


The Button and Turkovich Ranch located in Winters, California, was established by the Button family in the 1850’s. The ranch is currently run by Tony Turkovich and his son, Michael Turkovich. They grow various organic and conventional fruits and vegetables including tomatoes, prunes, walnuts, wine grapes, oranges, seed crops and herbs. Tony’s other son Christopher, and his wife Luciana, run the Turkovich winery in downtown Winters. Tony’s favorite part of farming is watching plants and trees grow and produce bountiful crops that are good tasting and healthy for society. The goal of the ranch is to provide quality, nutritious food at a price that all can afford while doing it in a manner that sustains and improves the soil and environment for future generations.

Tony has been partnered with PCP since the early 1980’s; he enjoys sharing the same long term philosophy with PCP employees and management and together meeting the challenges of business in California.

To read more, please visit

New Items


• Steam Peeled Tomatoes

• Taco Ready Mix

• Salad Ready Tomatoes

• Tri-Colored Tomatoes

• Coconut Water Fruit Bowls

• Organic Canned Fruits

• Organic Canned Tomatoes

• 4oz Salsa Bowls


• Organic Tomatoes

• Tomato Pouches

• Extra Light Syrup Fruits

• 4oz Salsa Bowls

• Salad Ready Tomatoes










Spring 2016

Pacific Coast Producers’ stance on BPA

Tomatoes in Grower's Hands

A letter from Dan Vincent, President & CEO

California Proposition 65 compliance mandates that as of May 11, 2016 every grocery store in the state of California display a general store notification which will read:

“Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information go to:”

The use of epoxy linings, with BPA as a component, has been used to extend canned food shelf-life for a number of years. In addition to canned food liners, BPA has been used in many other food pack­ages, including jar lids for glass closures, plastic bottles and plas­tic containers. There has been extensive scientific study as to the safety of BPA and there has never been conclusive evidence as to its impact to health. However, given the fact consumer perception is ultimately what matters; we as your supplier have taken the follow­ing actions:

Seven years ago we recognized this changing consumer perception, and worked with our can supplier – Silgan Containers – to begin the required research and capital investment to transition their coating technology to use Non-BPA can liners.

Although this was not required by our customers, we have been in the process of transitioning our canned products to Non-BPA can liners since 2013, at a cost differential of roughly 2-3% above com­mercial rate. This has not been reflected in our cost to our custom­ers, as we believed that this was the right direction, even if not re­quired in commercial practice.

Because we were able to begin this transition a num­ber of years ago, with the limited exception of a small number of items (noted be­low) we have transitioned to Non-BPA can liners for our retail customers the last two production years – and will continue this transition with the new season in all items.

Although this informa­tion will be provided at a general level, we believe the consumer will want to be informed in their ability to find products that are packaged with Non-BPA can liners. We will support this consumer requirement by providing designation on our cans reflecting the “Non-BPA Can Liner”. And again, although this is initially a California issue, we believe that concern will gain traction with consumers on a national basis.

Pacific Coast Producers can guarantee that ALL new production of Foodservice cans during the summer of 2016 will have non-BPA can linings. Also, our single serve plastic bowls have always been made with materials that do not utilize BPA.

The Foodservice carryover product that we have on hand at this time will be used throughout our customer base from this point until we have used up these last cases. PCP expects to be shipping our Non BPA Foodservice sized canned fruits and tomatoes as soon as August 20th, 2016 and becoming fully non BPA for all shipments of all Food­service products on or around February 20, 2017.

We continue to have confidence – and have scientific support – that canned foods provide excellent value and food choice for fruits and tomatoes to our consumers. And we also have confidence that our products are packaged in a manner to provide optimum quality, safety and nutritional value, often exceeding that provided by fresh produce. But as noted above, what matters is not our opinion, but that of the consumer. Our intent in reaching out to you is that you know that we fully understand our obligation as your supplier to ultimately provide you what your customer wants – and we believe we have taken the right steps to fulfill this obligation.

Steam Peeling Is Now Available!

Tomatoes in Truck

Our steam peeling capability allows our customers to become National Brand Equivalent by making it possible to state 100% steam peeled on the face of all private brand labels.

Ahead of the 2011 season, the tomato team from our Woodland plant purchased and installed our first tomato steam peeler from Italy. Since the Italians have been peeling tomatoes by steam for centuries, this seemed like our best option! The first peeler is capable of 60 tons per hour (96,000 15oz cans or 14,000 #10 cans per hour), which is 20 tons more than other methods of peeling.

With our growing organic pack and customer request for this type of peeling method, we purchased our second steam peeler in preparation for our 2012 season. This second peeler can also handle 60 tons of tomatoes per hour. The Buscetto (2011) was built in Naples and the Navatta (2012) is from Parma. The peelers are engineered to quickly and effectively steam peel our tomatoes.

We will be adding one more peeler to ensure we are able to steam peel almost 100% of our Retail packs. The leading canned tomato brand is aggressively touting steam peeling versus lye and spending a good amount of media money to get this word out to consumers. This could be your response—add a 100% Steam Peeled logo to your labels.

Canned Call-Outs

Picked and Packed at the Peak of Freshness • Pull Top Lids • Fat Free • No MSG

Ready to Eat • Vegetarian • Lactose Free • No Trans Fat • Kosher OU

Sustainable Packaging • More For Your Money • High in Antioxidants

Gluten Free • Low Fat • 100% Recyclable Container • Non-Intent BPA Can Lining

Grown in California • Family Farmer Cooperative • Est. 1971

Sustainable Practices • Dedicated to Private Brands

Local to the West Coast • Steam Peeled Tomatoes • From Field to Can in 5 Hours

Avalon Orchards Palermo Ranch

To stabilize raw product with demand, we believe we need an additional 1,000 acres of peach ground over the next four years, which equates to about 20,000 tons of raw product. Land costs in the state of California are reaching record highs, so acquiring affordable land is becoming more difficult.

In the spring of 2015 we planted approximately 15 acres of new ground near our Oroville Fruit Plant and now own 125 acres of land. We have planted 60,000 trees on this land. The various new orchards were planted from June of 2015 to April of 2016 and we should see first production in late July of 2017. In their first year of production we hope to see around 5-8 tons per acre. PCP Peach growers are also assisting by planting more trees on their land as well. This will cover the 1,000 acres needed.

Steel Food Can Facts

Canned Foods: FAQ’s

How do canned foods impact the environment?

Canned foods in general are very environmentally friendly because the metal cans are endlessly recyclable. In fact, food cans are the most recycled package in America today. Their recycling rate is more than two-and-a-half times higher than that of most other packaging options. Additionally, cans are made with more recycled content than most package types, which reduces the demand for new natural resources.

Meet Anthony Laney

Grower Anthony Laney

Pacific Coast Producers – Fourth Generation Peach Grower

Although Anthony Laney started farming his 52-acre orchard of Cling Peaches in 2003, this fourth-generation farmer has had ag­riculture running through his veins his whole life! With both his father’s and his mother’s sides of the family involved in agriculture dating back to the early 1900’s, Laney could not resist his calling in Sutter County after graduating from Santa Clara University and working for a short while in the Bay Area as a Marketing Manager in the financial and software industries. After his late grandfather presented him with the opportunity to join the family business, Laney immediately jumped at the chance. Laney contributes his farming career to his grandfather and says, although he had always wanted to get into the farming business, he probably would not have done so without the help of his grandfather. Laney’s great-uncle began farming in Sutter County in the early 1900’s, later encouraging Laney’s grandfather and uncles to join him in the 1940’s. Laney’s family officially imprinted their name on the history of farming when his grandfather and two uncles started Micheli Brothers, produc­ing peaches, prunes, walnuts and pears. Micheli Brothers also oper­ates the Lomo Receiving Station, which is still family-run to this day and is one of the largest peach receiving stations in the state.

New Items





Summer 2015

Quarterly Pg 1

Quarterly Pg 2

Quarterly Pg 3

Quarterly Pg 4

Spring 2015

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Fall/Winter 2014 – 2015

Quality Driven Investments

Below are some of our improvements to help make your products even better in 2015!

Woodland – Canned Tomato Production

  • Installed two Italian steam peelers. New pinch bed technology, better peel recovery, and fruit character.
  • Implemented defined sorting. First – color, second – skins, third – material other than tomatoes, fourth – character.
    Recent Upgrades
  • Added new particulate filler on line A to dramatically increase the fill consistency.
  • Added flume outside to increase the ability to sort fruit for the perfect peelers.
  • Installing roto screens to reduce and remove any material other than tomatoes from the in feed.
    New This Year!
  • Purchased and installed a new six pocket piston filler to improve filling accuracy and line efficiency.
  • Installing advanced controls on all filling lines to ensure a constant feed level of fruit for consistant fills.
  • Researching new steam peelers to allow 100% production if needed.
  • Replaced our old wooden roof with new pre fabricated galvanized steel construction.

Oroville – Fruit Cocktail, Peaches, and Bowl Production

  • Installed two new cold fill fruit bowl lines. All plastics are now 100% cold fill technology.
  • Installed optics on cocktail and extra cherry line. No cherry, no fill.
    Recent Upgrades
  • New particulate filler added to first cold fill line.
  • Improved consolidation line to caser on cold fill 2 and 3.
  • Metal detection on all fruit bowl lines.
  • Live knife pear peeling.
    New This Year!
  • Replaced peach peeler heat exchangers to increase peeler consistency.
  • Raw peach and pear sorter being individually serviced to increase sizing consistency.
  • New steam regulators on cookers to improve thermal process, and character integrity.
  • Developed portion control matrix for improved fill accuaracy in our bowl line, in real time.
  • 90% direct line labeling for fruit bowls.

Lodi Distribution Center – Labeling and Distribution

  • Installed dud detectors on all labeling lines.
  • Implemented label verification system. Ensures integrity for every label receiveing.
  • Implemented barcode coordinated work order process.
    Recent Upgrades
  • Our new 500,000 square feet warehouse is now up and operational.
  • Reduces movement of stock and dents. Reworking layout and flow of
  • DC for more streamline operation.
  • New label and can verificaition system to reduce possible mislabeling.

Canned Call Outs

All Tomato Products

  • Grown in the beautiful, sunny state of California
  • Contain a good source of lycopene

All Canned Fruit in Juice

  • Endorsed by the Fruits & Veggies More Matters campaign. Moms trust the F&V logo and are more likely to purchase associated items.
  • High in Vitamin C, E and Folate

All Peeled Tomatoes

  • Fresh steam peeled tomatoes – Our peelers are engineered to quickly and effectively steam peel our tomatoes.

300 Canned Fruits and Canned Tomatoes

  • Pull top lid for easy opening
  • BPA free inner can lining – Beginning November 1, 2014, customers will be able to add any of the following statements to their canned fruit and tomato items:
    “BPA free can lining” or BPA free lining (coating)”
    “Non-epoxy can coating (lining)”
    “The inner lining of this can was produced without BPA”

All Canned Fruits and Tomatoes

No preservatives • Gluten free • Low fat • 100% Recyclable container • Sustainable packaging • More for your money • High in antioxidants• Picked and packed at the peak of freshness!

Canned Research

The Canned Food Alliance and Cans Get You Cooking Campaign have ramped up their research in 2014-2015! Bringing us more information for our customers!

CGYC Quarterly











Canned Food AllianceCanned Food = Better Nutrition for America’s Kids

A recent study supported by the Canned Food Alliance analyzed the eating habits of children from 2001 to 2010. The research showed that children who regularly eat canned fruits and vegetables tend to:

  • Eat more fruits and vegetables overall
  • Have a better diet than those who do not
  • Consume more protein, fiber, vitamin A, calcium, potassium, and less fat.

Summer 2014

Focus Group Research – Foodservice

On June 4, 2014, a focus group study was held in Sacramento, California to specifically understand how customers (restaurant chefs and owners and dietitians and school foodservice directors) shop for and use canned fruits and tomatoes. The purpose of this focus group study was to better  understand their product perceptions and determine how our company can better serve their specific requirements. It was a memorable day for our Sales staff, and we hope to pass our learnings along to our customers.

One finding from the day was that restaurant owners and chefs rely on canned tomatoes. It is a critical ingredient they cannot survive a day without.

Implication: Authentic, reliable, consistent canned tomatoes are a critical component of the restaurant preparation process. Gaining a more in-depth understanding of this need will help suppliers and processors develop unique product that meet the needs of Foodservice providers.

Another finding of the day was that the end user in the Foodservice Fruit channel may not be a fan of canned fruit, viewing it as cheap and not good for them. Nutritionists know the value of canned fruit and are a supporter of serving .

Implications: There is a resistance to canned fruit among the nutritionists end user. Schools are being pushed by parents to eliminate any kind of ‘processed’ foods. In the minds of these consumers, it is valuable for meals to be prepared ‘fresh’. Kids will eat and do like canned fruit. Parents are the biggest challenge in schools as they view canned fruit as ‘processed’. In the hospital/care environment, canned fruit is not viewed positively.

“I defend canned fruit all of the time. It is always “fresh is best”. We know that canned fruit has more nutrients than fresh… but people do not believe it.”

“If my (canned) tomatoes went away…I would panic.”

Lodi DC Improvements 2014


Our new 500,00 square feet warehouse is now up and operational. This new warehouse helps reduce movement of stock and dents.
We also installed a new label and can verification system to reduce possible mislabeling.

PCP on Tour 2014

Justin Micheli and Anthony Laney, PCP Peach Growers hosting a Peach Orchard Tour!
Justin Micheli and Anthony Laney, PCP Peach Growers hosting a Peach Orchard Tour!
FS Broker Tour
Foodservice Broker Tour 2014


Focus Group Research – Retail

This consumer focus group was held to specifically understand how consumers shop for and use canned fruit and canned tomatoes to better understand how we can better service their needs.

Canned Tomatoes are an essential part of every consumer’s kitchen.
Implication: Tomatoes are an ingredient that consumers seek out in their everyday shopping trips. Canned tomatoes are a staple in consumers pantry’s and used in many recipes. These consumers try to also maintain a healthy diet for the entire family.

Consumers are aware that the canned fruit section has changed in the past year with new “healthier” items on shelf.
Implications: As consumers are trying to find healthier choices for their diets, they are trying to increase their fruit consumption. However, they are still skeptical of canned fruit.

“There is no other replacement for a canned tomato. Canned and fresh are just not the same.”

“Products on the shelf have changed. There are more options.”

Canned Fruit is not seen as a replacement for fresh fruit but as a snack that moms and their families consume regularly.

Implications: Canned fruit is viewed a separate purchase from fresh and has a different use occasion. Consumers tend to mix canned fruit with other items for themselves, for a meal or snack.

“I buy canned peaches and mixed fruit to put in my yogurt. The fruit that comes in the yogurt has a lot of extra sugar so I make my own. Canned fruit is also good with cottage cheese.”

Our Top 15 Points of Excellence

• Weekly or monthly customer account recaps
• Customer complaint tracking and trend analysis
• Strategic Partner to Cans Get You Cooking campaign
• Produce for Better Health Role Models
• Red pull tops on our retail canned tomatoes in FY15
• Importer with the convenience of a domestic supplier
• Flavorful California Tomatoes grown by family farmers
• Integrated pest management system
• First Private Label supplier to pass and continue to hold SQF 2000 Level 3
certification Four of our PCP owned facilities
• Innovative fruit items and packing mediums
• Non intent BPA free linings on most cans
• Excellent customer service
• Pull tops on 15 oz fruit
• Customer focused web site
• Extensive and annual Sustainability practices at all facilities

Canned News

A New Study by Harvard University’s School of Public Health:
Research Findings from the University’s Department of Nutrition Show a Link Between Increased Peach Consumption and a Reduction in  Certain Breast Cancers: The Latest of Several Studies Proving the Health  Benefits of  Canned, Fresh and Frozen Peaches!
…Just as lycopene levels increase when tomatoes are cooked/canned, so too do key nutrients found in fresh cling peaches. The OSU study found that antioxidants, vitamin A, and vitamin C all increased, and that folate levels in canned peaches were up 10 times compared to their fresh counterparts.  “These studies tell a compelling and growing nutrition story,” says Researcher Bob Durst of OSU. “The current data is clear: peaches in any form, canned or fesh, are just plain good for you. They contain all-natural vitamins and phytochemicals, the impact of which we are just beginning to fully understand.”…

Original, published manuscripts of both studies can be found at

California Crop Update


Harvest is complete!
According to the final 2014 delivery report issued by the California League of Food Processors on September 8, cling peach deliveries this year amounted to 324,458 tons, down 11% from last year’s 364,376 ton crop. The 2014 peach crop in California is officially the smallest crop in the last 50 years (driven primarily by acreage reductions over the last five years). This year’s crop fell just 4.6% below the industry’s 340,144 ton Block x Block estimate with yield shortfalls in the Extra Early varieties responsible for most of the tonnage decrease vs. estimate. Peaches were $335, now $370 per ton. CA Peach bearing acreage has reduced by 37% from 2004 to 2014.

The California Cling Peach Association’s field staff report that pullouts since June 1st currently amount to 743 acres. There will be more acres removed in the next several months although some growers may be holding off on making a final pullout decision to see if a significant price increase for 2015 materializes in the coming months. The California League of Food Processors reports that there are just 482 acres of 2012 plantings which will move into the bearing acreage category for 2015 so the industry’s total bearing acreage will continue to decline next year. CA Peach bearing acreage has reduced by 37% from 2004 to 2014.

Other news:
USDA officials have reportedly selected Alaska, Delaware, Kansas, and Maine as four participating states in the $5 million pilot program to allow schools currently participating in the USDA’s Fresh Fruit and Vegetable Snack Program to offer students canned, frozen, and dried choices in addition to fresh produce during the 2014/15 school year.

The California Cling Peach Board issued a press release last month which highlights findings of a 2013 study by researchers at Harvard University’s School of Public Health which indicate that peach consumption may reduce the risk of certain breast cancers. e study tracked the diet of more than 75,000 women over a 24-year span. SOURCE: CCPA PEACH FUZZ


Harvest is Complete!
The Bartlett crop was estimated down slightly from the four-year average, according to the Pear Advisory Board. California Canning Pears amount to about 100,000 tons annually, which is more than half of the total Bartlett production, which came in at 170,000 tons last year. However, California growers have shifted more Bartlett’s to the fresh market, removed acreage, and replanted with more attractive crops like wine grapes, cherries, and nuts. Due to the decrease in acreage, some raw product prices were higher than $350 per ton, but this year’s negotiated cannery price has reached even higher in some cases.


Harvest is well into the mid to late season crop and tomato quality is good. Yields are average to slightly above average. Harvest is complete in the Southern region for Organic and Pear Shaped tomatoes and yields in the South were slightly lower than expected.

Of the 290m acres that have been planted in California, 288m acres are expected to be harvested. The water situation has had an impact on yields in some areas so far this season. The impact in the majority of cases has slightly reduced yield with a few growers reporting major impacts in different parts of the state.

Tomato World Crop Update:
Harvest is currently underway for the majority of the major processing tomato regions around the world. Prior to harvest, the World estimate was for 39.120 mm metric tons. Based on current reports it appears that production figures will be no higher than that number and maybe a little less. As always, all figures will depend on good weather throughout the end of the season.

The last two years of world production were well below demand. The end result was that at the beginning of this processing season, there was virtually no available paste on the market. A crop of 39.120mm metric tons will be needed to keep up with current demand worldwide. Anything less than the 2014 estimate will make a tight market even tighter. SOURCE: CTGA

Woodland Tomato Plant Improvements


Purchased and installing a new six pocket piston filler to improve filling accuracy, and line efficiency. Replaced our old wooden roof with new pre-fabricated galvanized steel construction.

New Items


Grapefruit Bowls
Organic Fruit Bowls
4oz Salsa Bowls
Canned Mandarins
Canned Pineapple
Water Chestnuts
Fruit Squeezies
Vegetable Squeezies
Mango Bowls
Canned Mango
Premium Pasta Sauce
Pizza Sauce
8oz Taco Mix
Salad Ready Tomatoes
Sun Dried Tomatoes
Fire Roasted Tomatoes
Fire Roasted Salsa
Organic Fire Roasted


Organic Tomatoes
Tomato Pouches
4oz Fruit Bowls
Diced Apples
Apple Rings
Extra Light Syrup Fruits
4oz Salsa Bowls

Spring 2014

Steam Peeling

Ahead of the 2011 season the tomato team from our Woodland plant purchased and installed our first tomato steam peeler from Italy. Since the Italians have been peeling tomatoes by steam for centuries, this seemed like our best option! This peeler is capable of 60 tons/hour (96,000 15oz cans or 14,000 #10 cans per hour), which is 20 tons more than other methods of peeling. With our growing organic pack and customer request for this type of peel we purchased our second steam peeler in preparation for our 2012 season. This peeler can also handle 60 tons of tomatoes/hour. The Buscetto (2011) was built in Naples and the Navatta (2012) is from Parma. The peelers are engineered to quickly and effectively steam peel our tomatoes. To date, we are the only tomato processor in the world to have one unit from each main steam peeling manufacturer! If you would like to see our steam  peelers in action, please ask your Sales Manager about a plant tour for the 2014 pack season.


Steam Peeling

Thoughts of a PCP Peach Grower

Anthony Laney
We spoke with Anthony Laney, Fourth generation peach grower and great nephew of PCP founding Vice Chairman, Justin Micheli

How long have you been farming cling peaches and how many acres are you farming?

I’ve been farming cling peaches for over 10 years now. My family has been farming cling peaches for many, many years. So, it feels like I’ve been farming peaches my entire life. I currently farm about 70 acres of cling peaches along with walnuts and olives, which are used to produce olive oil.

Are your trees on surface or well water? If on surface water do you know yet if you will receive enough water for your trees this year?

Our peaches are on micro-sprinklers; therefore we are using well water to irrigate. However, we do have walnuts that utilize surface water so we are very concerned about what our allocation will be this year. We’re  hoping the recent rains will help the situation, however we’re also realistic and we’re making alternative plans to irrigate these blocks.

Will the current rains impact the bloom, and if so, how?

The recent rains can cause some issues, however we also understand that we need as much water as possible to help with the drought. Fortunately, we have ways to mitigate the effects the wet weather has on the bloom.

In terms of the cling peach industry, how is it doing? Are sales and pricing good?

The cling peach industry continues to struggle. Pricing to the grower has increased over the past few years, however it’s only just catching up to the increase in costs we’ve also experienced. Inputs like labor, fertilizer, electricity and pest/weed management products have increased as well. And labor costs will continue to press on returns as minimum wage increases take effect in the next year or so.

Additionally, we’re seeing other commodities, like walnuts and almonds excel. So, as peach orchards reach the end of their productive lives, we’re seeing growers replace these orchards with other crops. Consequently, we’ve seen peach tonnage slowly decrease over the years. Processors see the writing on the wall and are pushing growers to plant more peaches. Until we see parity with these other commodities, I think you’ll continue to see growers move away from peaches.

What is the biggest challenge for cling peach growers currently?

The biggest challenge continues to be labor availability throughout the harvest season. This pressure is also affecting growers during thinning season as well. The labor force is stretched during this time as laborers move to pick cherries; we need them during this time to thin the peach crop. So, from the beginning of May through August, growers are scrambling to fill out our labor crew. We’ve learned a lot about our consumers within the past year or so. We’ve also learned a lot about our product with the recent publication of an Oregon State University study on the effects the canning process has on peaches. We’ve found that the canning process improves many of the nutrients found in peaches. So we’re getting the word out to the country that canned peaches are an affordable, nutritious snack the can be enjoyed year round! How do you harvest your peach crop? We hand harvest our peaches using ladders and picking bags. Like I said earlier, we’re always worried about labor availability and safety.

Canned News

Saving Trees!

PCP has converted 10 million 6 #10 cases from full fiber to case trays, saving over 31,000 trees annually!

Saving Water!

Our Woodland Tomato Plant (our largest cannery) has reduced its daily water usage during pack by over 56 percent over the past five years!!

Since 2011, the impressive facility has reduced usage during pack season by 29 percent annually.

New Items to Watch!

  • Canned Pineapple
  • Mango Fruit Bowls
  • Canned Mandarin Oranges
  • Canned Mushrooms
  • Daufuski Canned Oysters
  • Water Chestnuts
  • Variety of Gel Fruit Bowls
  • 24oz Fruit in Glass Jars
  • 3.5oz Squeeze Fruit Pouches
  • Canned Bruschetta
  • 4oz Salsa Bowls

Salsa BowlsGlass Jar Fruit

Crop Update

Tomato Transplanting
Tomato transplanting in Woodland, California

The final snowpack reading for the season is 32% of normal

Rain in late March allowed tree fruit growers to skip a couple irrigation cycles and save water for later

100% of California is in an exceptional or extreme drought!

Growers in the south region are being restricted to 5% of normal water requirements, and the program allowing them to carry over water credits expired March 1, 2014

We have only received 56% of our normal rainfall since July 1st 2013

With a good peach crop we will receive 108,000 tons of peaches, our demand is 120,000 which is a continuing problem, but something we have a plan to overcome

The Department of Water Resources said it is increasing water allotments from the State Water Project from zero to 5% of what water districts have requested. The State Water Project supplies water to 29 public agencies serving more than 25 Million Californians and irrigates nearly one million acres of farm land

The U.S. Bureau of Reclamation said it will supply 75% of the water requested by water agencies in the Sacramento Valley, up from the current 40%

Federal and state officials said rain and snow from storms in February and March allowed them to increase water allotments.

800,000 acres will be fallow due to no water


As stated in FoodNews, the projected peach acreage is expected to be near 364,000 tons – more than the past two years, but less than the preceding four years. In the event that yields are around the five-year average and the 10-year average, the state of California would produce between 307,000 and 321,527 tons.

Did You Know?

Canned fruits and tomatoes are packed within just a few hours of being harvested at the peak of ripeness.